Arif på MUNCH

Description

Arif at MUNCH is an immersive experience combining Arif’s new music with film, light, interactivity, events and more. Inspiration from the art of Edvard Munch also plays into the experience.

To revolutionize the museum's appeal to young people, we were commissioned to design a visual concept for the exhibition that would work on everything from posters to a full collection consisting of clothing, jewelery and apple essentials.

This collection is part of MUNCH's larger strategy to build a powerful brand while making the museum shop an attractive destination for local visitors.