The adidas ULTRABOOST has been a staple shoe for the brand with the three stripes, since its debut in 2015. Each year they find a way to make it look better, and perform better. For the 2021 version we got the opportunity to make the campaign roll out. Also Known As produced both the moving image commercial, and the stills for the campaign. From idea to final product. Hi Energy was the slogan for this year, and nothing says energy more than light. We figured it would be awesome to show how the runners high will give energy and light up a world that is facing its darkest hours. The light will soon take over again, we just need to keep running and not give in.
Special thanks to European wrestling champion and Adidas ambassador Grace Bullen for your running skills in the cold. And thanks to Adidas for trusting us with our vision.
Director Thomas Flått 1st. assistant director Martin Kopperud 2nd. assistant director August Wittemann Producer Michael Angeles Project manager Oda Fredriksen Director of photography Kristian Engelsen, FNF 1st AC Ola Austad 2nd AC Robin Ottersen Steadycam Stig Indrebø Grip Doan Nguyen Best girl Frida Engstrøm Best boy Isak Jenssen Stylist Tina Solberg Sound Magnus Bekvang PA's Andrine Luna, Viktor Mauren Editor Thomas Flått Graphics Even Suseg Grade Didrik Bråthen Music composer Thomas Kongshavn SFX Peder Jørgensen, Thomas Kongshavn VO Script Aon Naqvi VFX Rebell Equipment Storyline, Dagslys, Moviebird Lab Cinelab Client Adidas