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Jury Commentary E(merch)ing
Kudos to a job that shows that changing strategy and concept at the last minute can actually be a success. The solution shows a clear understanding of the target group. The concept plays with established tools, everyone does this in a way that arouses the interest of the recipient and seamlessly integrates the customer's service. The solution is perceived as sympathetic and relevant in a challenging time. For many years, the customer has been afraid of appearing traditional and boring - there is no longer any need.